Fight Fake Reviews: Amazon, Expedia and Trustpilot Unite Against Fraudulent Feedback

Online reviews in this day of the era, an important part of consumer decision making process. But fake reviews have turned out to be a real nightmare as it causes readymade consumer’s choices to get mislead as well as it injured businesses. In an effort to take on this problem at its source, Amazon, Expedia and Trustpilot are joining forces to take on the fake reviews. With this partnership, we are taking a major step toward online reviews that maintain authenticity and trustworthiness, allowing customers to make the right decisions, not simply blindingly trusting the work of a biased ‘expert.’

Why you Need to Fight Fake Reviews

Online platforms have had to deal with fake reviews for quite some time. These fraudulent reviews are bad, regardless of whether they’re positive reviews written to jack up a product’s rating, or negative reviews designed to negatively impact a competitor’s stock of shame. In the same manner that it has drastically reduced the integrity of review platforms, the presence of fake reviews makes fighting these reviews important as well. We lose on consumers that rely on online feedback to make decisions who are being misled resulting in them making the wrong buying choices and hurting honest businesses’ reputation.

Fake reviews have a bad ripple effect not only on the consumer, but also on businesses. When companies have competitors posting fake positive feedback, or when they get unfair negative reviews, their sales as well as reputation are dropping. The aim is to restore it, and help real customers get their reviews reflected. Amazon, Expedia and Trustpilot are all working to beat the fake reviews.

Amazon’s War against Fake Reviews

One of the biggest e-commerce platforms in the world has a big problem to solve

As a platform for millions of reviews each day, the platform is a target for fake review activity. Little has been done to fight fake reviews though, Amazon has already implemented several measures, including AI driven algorithms and also a team to detect fake activity. But the partnership with Expedia and Trustpilot further expands these efforts by giving the companies a way to work together in fighting fake reviews.

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Together with Amazon, Expedia and Trustpilot are banding together to strengthen the process of sifting out and removing fake reviews. By doing this, reviews on Amazon will be reliable for consumers, and they will trust reviews when they make purchasing decisions. Amazon has no intention of stopping their fight against fake reviews; they are going to build on their latest technology and data to assure their marketplace remains trusted.

Expedia Joins the battle against Fake Reviews.

But the travel industry has been very prone to the hoax of fake reviews. Fake reviews can skew potential travelers’ experience by making them book a hotel or service, based on incomplete information. In the case of Expedia, for example, where user feedback plays such a big role in booking, fighting fake reviews is a big issue.

There is a stronger Expedia in the war against fraudulent reviews as it partners with Amazon and Trustpilot. Through coming together, these three platforms will be able to expose together trends around fake reviews, giving it that much harder for fraudsters to game the system. Working together to fight fake reviews on Expedia’s platform not only will help build trust in the Expedia platform but will also contribute in positively enhancing the customer travel booking experience.

The Fight Against Fake Reviews using Trustpilot

Long before fake reviews were a popular phenomenon, Trustpilot had always been a frontrunner in the battle against fake reviews, working relentlessly to protect their users against false feedback. Advanced AI systems are used by the platform to detect fake reviews, as well as a number of other methods. The scale of the problem is such that no platform can do this alone.

Through partnerships with Amazon and Expedia, Trustpilot has the opportunity to also extend its fight against fake reviews. As the latest tool and data sharing agreement come into place, Trustpilot will be able to uncover the fake reviews and only publish genuine feedback. This partnership marks a significant step in our fight against fake reviews, which is an area of special emphasis for Trustpilot, given that fake reviews undermine and diminish trust in the review ecosystem and result in a devaluation of the review instrument itself.

Technology: An important tool in the battle against Fake Reviews

There’s one thing that’s crucial in the battle against fake reviews, namely technology. Amazon, Expedia, and Trustpilot can watch for behavior that might be indicative of fraudulent review activity and then they can use artificial intelligence and machine learning and big data analytics to whittle down that list quickly. An example of these technologies is reading whether if multiple positive reviews had come from the same IP address or if any of the patterns of negative reviews were directed to a single competitor.

In particular, these companies will team up to create more sophisticated systems for finding fake reviews. By sharing data and working together, they’ll be able to use their collective intelligence to de-mask fraudulent activity and strike fake reviews out of the marketplace before they can deceive consumers. As these companies progressively increase their capabilities in the use of technology, fighting fake reviews will become quicker.

The Importance of What Fighting Fake Reviews Means for Consumers

This partnership is a major step in the right direction to restore the trust in online reviews, from consumers’ points of view. Working together, Amazon, Expedia and Trustpilot are fighting fake reviews, and consumers can feel confident (or a

t the very least good equipped) to dismiss fake feedback and simply read genuine user feedback. Therefore, the rouge reviews will find it harder to affect purchasing decision since everyone begins paying more attention to detecting fraudulent activities.

More reliable review ecosystem means better things for consumers. Whether they are buying on Amazon, booking a hotel through Expedia, or reading user reviews on Trustpilot, they know this is all the feedback they are seeing has actually happened. But fighting fake reviews is vital to protect consumers from fake reviews so they can make informed, confident choices when purchasing products or when they’re deciding to hire a service provider.

Here’s How Businesses Have Benefited in the War Against Fake Reviews.

This collaboration offers a much-needed opportunity for businesses to compete on an even field. If it is mixed with fake reviews, a company’s reputation can get so mistaken that honest businesses cannot survive. Amazon, Expedia and Trustpilot have partnered together in an effort to create a more open climate in which business is judged based solely on the quality of their products and services, rather than fake reviews.

When fake reviews are detectable, and removed, businesses can refocus their efforts on making their offerings better without the fear that they will be sabotaged by fake activity. This will help level the review field to make reviews actually reflect the products and service businesses are delivering.

The Broader Impact: Setting new standards on the industry.

Collaboration between Amazon, Expedia and Trustpilot to crack down on fake reviews could be model other platforms follow, too. With more companies joining the chorus to make people honest about their reviews, this may even more, since the problem of fake reviews is growing. While the individual fight against fake reviews will benefit each and every one of the platforms, the fight as a whole will help raise industry wide review authenticity standards.

The opportunity for the creation of new best practices for dealing with online reviews which are easy for consumers and businesses to read through what the digital marketplace has to offer. Until the platforms where user generated feedback becomes a core functionality will be transparent and trust based, fighting fake reviews will be a top priority.

Conclusion

This is a massive step for the credibility and authenticity of online reviews that Amazon, Expedia, and Trustpilot have recently partnered on. Through the combination of resources, technology and expertise, these platforms are creating a new baseline of transparency and trust for the review ecosystem. Consumers can get more informed with how they purchase but also businesses get in a more competitive, fair environment. The efforts of these companies alone will restore trust in online feedback, benefiting everyone in the digital marketplace.

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